In a recent appearance, star Jude Law remarked he had no concerns about backlash for portraying Vladimir Putin in a new film. The movie, though, may align so closely with the carefully constructed image circulated by Russian state media that, within Russia, it reads as a compliment instead of a challenge.
Over a long period, the Kremlin and the country's entertainment industry have worked together to craft a made-to-measure persona of Putin. This figure is a political superhero devoid of flaws, an ex-intelligence officer reimagined as a Russian James Bond who consistently understands beyond what he shows.
“In Russia, the constructed Putin has long eclipsed the actual person.”
A notable instance is a TV series released last October, helmed by a pro-government filmmaker. Its main character is a fictional blue-eyed lieutenant colonel selected by fate to “rescue” the nation from chaos. Although he is called Mikhail, the message is unmistakable: the hero must be a known figure from the secret services.
Western portrayals often end up reinforcing this identical story rather than debunking it. An adaptation inspired by a bestselling satirical novel aims to subvert the leader's mythology by presenting him as a symptom but as a symptom, shifting the focus to the political machinery surrounding him.
In the film, the president is presented as having been picked by influential figures to steady the country because he is “a fit former intelligence agent”. The oligarchs approach him and all but beg him to become president. He replies is that he would prefer to rule from the shadows, desiring permanent power.
This narrative is a key piece of state propaganda: the detached, unwilling mastermind guided by fate. In reality, these events ever happened.
No one actually pleaded with Putin to take the job. The position was effectively a casting call with no shortage of candidates. At the centre to the selection stood a powerful businessman from the previous administration who expected to run the state in practice.
“They didn’t need a strong candidate, they needed someone malleable, someone who would obey orders.”
Analysts concur that the image of him as a master operative was built after the fact. Claims about his “recruitment work” in Dresden fall apart under examination. In essence, he handled paperwork and technical tasks, a mid-level functionary not engaged in actual agent work.
Curiously, the shift to depicting him as a “spy” could partly have been triggered by the actor's debut as James Bond. The grittier interpretation led Russian media and social media to make comparisons with their leader. Mashup posters replacing Craig’s face with Putin’s appeared on Moscow streets, fueling the increasing trend to see him as a local secret agent.
Given the casting, an actor well-liked by Russian audiences, the authorities will not miss the opportunity to portray this choice as a small victory. Its exclusion of mass protests, the opposition, or key figures from its narrative, even though it includes recent years, is a pleasant bonus for state propaganda.
Domestically, Putin is frequently an all-powerful presence who never appears directly. He is hinted at through portraits or orders from on high. In this new film, he finally acquires a famous actor's visage—one that could unintentionally echo the very myths it might seek to examine.
A tech journalist and AI researcher with over a decade of experience covering emerging technologies and their impact on society.