“This whole affair reeks like a bad TV movie,” observes a cynical commentator during the chilling follow-up Influencers. At that point, his tone is dismissive in a calculated way of a guest whose outlandish story he once claimed he believed. Yet his assessment of the events in the movie isn't inaccurate. On its face, a pair of streaming movies chronicling a woman who worms her way into the lives of online influencers before killing them seems like a modern-day version of a lurid yet network-approved weekly TV movie. The wild thing about Influencers is just how superior it proves to be compared to much of the competition, regardless of where you watch it. It’s the kind of thriller that should give its peers a serious bout of FOMO.
The 2022 film Influencer follows the enigmatic CW (Cassandra Naud) as she methodically selects traveling alone influencer targets, lures them to their deaths, and conceals those deaths (for a time) by taking control of their online accounts. The film concludes (spoiler ahead) with CW marooned on an uninhabited island off the coast of Thailand, following her latest target, Madison (Emily Tennant), turns the tables against her.
This lends the 2025 Influencers some early mystery, as returning writer-director Kurtis David Harder resumes with CW happily living with her girlfriend Diane (Lisa Delamar) in Paris. On a journey to celebrate their one-year anniversary, British influencer Charlotte (Georgina Campbell) catches CW’s eye and ire.
CW comments to her partner that a person ought to attempt stranding a device-obsessed online personality somewhere without any devices to see if they can make it. Are we witnessing an origin-story prequel? Was CW radicalized by seeing the special treatment given to one clout-chaser?
The narrative viewpoint shifts several more times, ultimately revealing those introductory moments' place in the timeline. Harder catches up with Madison, who has been exonerated for carrying out CW's offenses, but still faces doubt over her recounting of what happened, including the murder of her boyfriend. The film also follows Jacob (Jonathan Whitesell), based in Bali and trying to boost his profile as half of a right-wing-influencer duo with Ariana (Veronica Long), although his preferred medium is bro-heavy streams, rather than the Instagram photos that normally attract CW's interest.
Naud remains terrifically magnetic in the part, which seems especially custom-fit for her talents. (She even created CW's striking outfits.) While the sequel’s screentime balance leans heavily into CW — the original felt more equally divided between her and Madison — it still functions as a tale of rival investigators, with both women both use fake accounts, Insta-stalking, and an apparently limitless travel fund to pursue and/or escape each other. Of course, perhaps the unlimited budget isn’t necessary. Online personalities possess a talent for gaining access to luxurious locales without paying much, an ability that CW echoes with her more overt scheming.
The creative team for Influencers appear equally ingenious about finding stunning locations to visit, though they were likely less nefarious in their methods. The vast majority of the movie appears to be shot on location, providing it an authentic gravity that remains even when numerous sequences consist of a relatively small cast of characters staring at computer or phone screens.
It follows the same logic that made the Bond franchise look so persistently lavish for decades: Indeed, big action and visual effects can display a big budget, but just providing a kind of visual tour for the audience also feels deeply filmic. This is especially fitting for a narrative so dependent on the coexisting superficial glamour and try-hard grind of creating envy-inducing online content.
Every character in Bali, similar to those who were in Thailand in the first film, seem to have access to unbelievably stylish modern bungalows; films exist about lifeguards which don't feature this much aerial pool video. The characters must believably inhabit these lush, far-flung locations to highlight the uncomfortable paradox of how often everyone — even the woman wreaking vengeance upon the online stars' self-centered phoniness — nonetheless devotes much time in the glow of their devices.
At the same time, the director has not crafted a rant targeting the emptiness of online fame. Though it can be satisfying to see CW manipulate different internet celebrities, and a Hitchcockian sense of alignment allows us to hope she doesn’t get caught, Harder is relatively understanding of the key influencer figures. In the first movie, he tapped into the isolation Madison felt during supposedly envy-worthy vacations. Here, Harder seems to trust that merely watching Jacob at work will reveal that he is selling snake-oil masculinity to other gullible men; he resists caricaturing the character further. He even gives Jacob a measure of dignity by showing his genuine loyalty to his girlfriend; he is two-faced, yet Ariana is a partner in his double standards, not a victim by it.
The flip side of Harder’s even-keeled presentation is that it can sometimes appear that he is acknowledging bits of modern online life without deeply exploring them. This is particularly evident of the way he brings AI into the plot, an intriguing development which misses the psychosexual kick it deserves. The retitled sequel for the film might give fans of the first movie expectations of a larger-scale ante-upping, and the movie ultimately delivers that, with an appropriately wild final act. However, initially, it’s more like a sleek Hitchcock thriller than a wild-eyed, tech-addled De Palma-style shocker. Influencers’ extensive use of real-world locations may also be what prevents it from seeming like utter horror. The world may be overrun with always-online creators, digital deception, and self-serving tourism, but reality itself remains present, at least for now.
A tech journalist and AI researcher with over a decade of experience covering emerging technologies and their impact on society.