TikTok is introducing a fresh option that enables them to cut down on the amount of AI-created content appearing in their streams. This move comes as the platform announced that it currently hosts in excess of 1 billion AI-generated clips.
Pilot Phase and Launch
The new functionality is being tested over the coming weeks before a global release. This advancement comes amid a increase in content created by AI, driven by recent AI video creators.
AI Content on Other Platforms
Studies have shown that almost one in 10 of the fastest-growing video streams on a competing service primarily display content made by AI. A large amount of this output is classified as “AI slop”, a phrase for poor-quality, bulk-generated content that is often nonsensical or dreamlike.
“We know from our community that numerous viewers like content created using AI tools, from digital art to educational videos, and we intend to provide users the power to see more or less of that, according to their own preferences,” stated a platform representative.
AI on the Platform
TikTok shared that there are presently 1.3bn videos on its app identified as artificially created. Collectively, in excess of 100 m media items are uploaded to the platform every day, making AI content a limited percentage of its overall inventory.
How to Adjust Settings
Viewers will be in a position to limit or boost the level of AI-generated videos they watch by using the topic control option in the app and picking AI-made media. Further subjects that currently be modified under the tool encompass politics, clothing, beauty, and dance.
Content Labeling and Policies
TikTok’s guidelines mandate users to label “realistic” AI-generated content, and it prohibits harmful deepfakes of well-known individuals or critical incidents. Any authentic-looking AI video that is not labeled can be removed under its user guidelines.
Additionally, the service will from now on add an artificially created watermark to content made using its proprietary AI systems, or detected by an collaborative effort for recognizing content made by AI. This action is designed to deter users from seeking to bypass the labeling process.
Educational Initiatives
The platform is furthermore establishing a $2m educational fund for professionals and institutions to create learning resources about using AI responsibly. This initiative will assist educational bodies specializing in training programming and robotics.
Platform Protection
TikTok has defended its safety measures, during controversy over plans to cut jobs for numerous review team members in the United Kingdom. It is expected to cut hundreds of positions in its user protection department in the UK capital, with worker representatives and digital protection specialists voicing alarm that people are being substituted by machine-led review.
A company official clarified that human moderation would still have a role, but AI can shield workers by eliminating the most harmful content prior to it has to be seen by people. TikTok stated a significant reduction in explicit and harmful content reviewed by safety staff over the last 12 months due to reliance on its AI tools.
We believe it is crucial to balance people and machines to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we also think it’s very important to reduce exposure to unsafe media as quickly as possible, which is the area in which a extensive automated help is really helping us process content quickly.”
